Google Pixel Fashion Influencer Series
What We Did
We aimed to highlight how Google Pixel’s advanced features were used to help inspire fashion designer Jocelyn Hu in creating one-of-a-kind pieces for her celebrity clients. Our agency partners selected Zero Blitz to develop a video series that took viewers along through her creative process in styling and designing red-carpet worthy looks, while integrating Pixel features like Circle-to-Search to bring her creations to life. The videos were also used to drive fans to attend the Magic of the W activation at WNBA All-Star Weekend 2024 in Phoenix, where fans could see Jocelyn’s designs in-person. At the activation, Zero Blitz developed the videos prominently displayed on screens showcasing Google Pixel features.
Our Impact
The series drove over 7.7M views on social, while our videos displayed at the event activation created a high-energy environment that drove thousands of attendees to demo the Google Pixel phone on-site. We effectively highlighted Pixel features in a memorable way, and this series demonstrates how Zero Blitz collaborates with creators to elevate their content.
OUR WORK
