LG Brand Campaign & Times Square Ad
What We Did
LG set out to highlight the importance of mental health for student-athletes and Zero Blitz, in collaboration with our agency partner, brought this vision to life. We produced and edited a powerful campaign featuring the personal stories of four NCAA athletes with a deep commitment to mental wellness and advocacy work. Our goal was to share the personal mental health journeys of these amazing athletes and inspire conversations to encourage mental well-being.
Our Impact
We shot and edited 4 individual athlete profiles and 1 :30 second spot. These videos were rolled out as a national TV campaign, on social and also were displayed in Times Square. As part of our campaign, each athlete featured was given $10,000 to donate to the mental-health-focused charity of their choice.
OUR WORK
