Patrick Mahomes NIL Texas Tech Partnership Announcement
What We Did
Patrick Mahomes made headlines with a game-changing move - signing his first group of Texas Tech Team Mahomes athletes to NIL deals in collaboration with adidas. Zero Blitz was brought on by adidas’ and Mahomes’ marketing agency partner to lead the content capture and edit for a surprise visit from Mahomes to the Texas Tech campus to meet the initial Team Mahomes student-athletes. Our team delivered photo edits and a video recap for Mahomes and adidas within 24 hours to drive excitement and awareness for the campaign.
Our Impact
Our announcement video earned 1.7M views across social and the overall campaign was nominated for brand activation of the year by the Sports Business Journal. Our photos captured the attention of media outlets and were featured in articles from Bleacher Report, Yahoo! and more.
OUR WORK
