A’ja Wilson WNBA YouTube Episodic

What We Did
We went behind-the-scenes with WNBA MVP and champion A’ja Wilson to shoot and edit this 4-part longform series which gave fans an intimate look at A’ja’s world. We showcased her dedication to basketball, while also revealing her personality off-the-court by delivering episodes centered around three key themes, A’ja’s preparation for games, her triumphs and challenges with the Las Vegas Aces, and the importance of her family in her life. Our approach ensured that the series catered both to avid followers of the WNBA, while also elevating A’ja’s profile coming off a championship campaign. We captured real, unfiltered reactions from A’ja, featuring her as she came back from injury and while she scored 53 points in a game.
Our Impact
The series gave fans unprecedented access to one of the best players in the WNBA. M’VP: A Champ’s Diary was nominated for Best Athlete Storytelling in the 6th Annual Hashtag Sports Awards and content from the doc generated over 2.7M views across social and YouTube. It also premiered exclusively on the WNBA app, driving user engagement to the WNBA’s digital platform.


OUR WORK
